Generative AI Masterclass


The Generative AI Masterclass is made up of 12 hours of content delivered online, including reading materials, recorded lectures, and recorded tutorials. You will also receive 1-1 project support sessions.

Applications open 12th April and close 26th April. The course starts 10th May.

Places are limited and we recommend applying early!

Generative AI Masterclass is a free online programme designed to help founders, entrepreneurs, and startup employees understand generative AI and how it can be applied to drive business success.

Generative AI is a rapidly evolving field of artificial intelligence that focuses on creating models capable of generating new and creative content, such as text, images, audio, and videos. One of the most exciting applications of generative AI is in the field of natural language processing (NLP), where it has been used to develop language generation models like GPT-3 and GPT-4 that power ChatGPT. These models can produce natural-sounding text that is similar to what a human would produce.

We have also seen great improvements in the performance of image generative AI models like Stable Diffusion and MidJourney, which can generate photo-realistic images based on natural language prompts. These models use diffusion techniques to generate high-quality images, and they have a wide range of potential applications, including product design, advertising, and marketing.

In this masterclass, we will cover the technical building blocks of generative AI models, including the latest advancements in generative AI for text, image, and multimodal models. You will learn about the generative AI models that power exciting applications such as ChatGPT and MidJourney. We’ll also show you how to utilise these generative AI models through tools or querying APIs.

In addition, we’ll guide you through developing an AI strategy for generative AI projects in startups and small businesses. You’ll learn about the different types of AI strategies and their importance in business and industry. We’ll also explain the key considerations when developing an AI strategy, including identifying suitable use cases, selecting the right AI model, and ensuring ethical and responsible use of AI.

By the end of Generative AI Masterclass, you’ll have a solid understanding of the foundational technical concepts of generative AI and how it can be applied to drive business success.

About Dr Alastair Moore

Dr Alastair Moore is an Associate Professor at UCL School of Management and PKU HSBC Business School. He is a computer scientist with more than 10 years experience in AI/ML, UX design, marketplaces, mobile and early-stage tech innovation. Dr Moore was on the founding team of UCL spin-out and venture backed He is currently the founding partner of The Building Blocks (a Web3 venture builder) and the co-founder of Ai8 (an AI EdTech startup). His recent research paper on Generative AI, which he co-authored, was honoured with the Outstanding Paper Award at ACL.


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