Crowdfunding is something that you’ve more than likely heard all about. It’s essentially a highly effective method of raising capital, through the combined effort of family, friends, customers and investors. It’s a popular way for people to raise the money they need, to grow into the company that you always envisioned, and in a relatively easy, cost-effective way. Many start-ups have chosen to go down the crowdfunding route. We’ve compiled together a guide to crowdfunding, which will hopefully help you decide if this is a journey you’re going to go down. Let’s dive in.

Why is it different?

How is crowdfunding different from other forms of raising money? It’s actually quite the opposite of the mainstream approach to the financing for a business. Traditionally, if you wanted to raise capital for a start-up, launch a new product, or market a new service, you would…

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